Holland Tech Square at CES2019

08-11 january 2019
Las Vegas

What happens in Las Vegas will definitely NOT stay in Las Vegas.


The 50 participants that participated during CES 2019 at the Holland Tech Square will spread their wings and conquer thei global market. But luckily we still have the pictures and more pictures and video




Are you an innovative tech start-up and looking for global opportunities? Or are you ready to conquer the American market with innovative and high-tech products? Join the collective trade Duch trade pavilion at the Consumer Electronics Show (CES).


CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry.


The Netherlands will present itself at the CES with a Holland Pavilion. This has room for start-ups, the participation in the fair will focus on strengthening the position of Dutch startups on the American market.


You're welcome to contact us if you are a Dutch registered company and comply with all CES-criteria to exhibit at Eureka Park.


Initial costs for participation in the Holland startup Pavilion program is without RVO subsidy €4642,-, with subsidy €2321,-.


This includes:

  • Exhibition space

  • Electricity

  • Preparation program


  • Flight and accommodation

  • Wifi


Our participants :


Peter Hoekstra

Peter Hoekstra

The glimpse facial recognition technology allows seamless and instant identification. The user does not need to look at the camera or stop for it. We bring biometric identification and personalization as part of a privacy proof ecosystem.



Hans d'Hollosy

Hans d’Hollosy

CCO & Co-owner

Tauseef Ali

CTO & Co-owner


Adriaan Harthoorn




Aernout Arends

AAL brings innovation to personalized audio. Established in 2016, AAL introduced their first stand alone personalizable headphones at CES 2018, honored with a CES Innovations Award. With its 7 heads team and partnering with leading global technology companies, AAL has defined and developed a new product category: connected personalizable audio devices on on an open smart O/S.


Founder & CEO

Mark Kaal



Sebastian Kuntz

Belleron is a trusted financial crime and large scale attacks solution pioneer. The company helps fight large-scale, difficult-to-detect banking attacks and helps dealing with the unknown Open Innovation Threats (OIT), emerging from PSD2 and Open Banking.


Board Member/Business Development

Veronique Rijken

Preventers of the Unknown


Nick Ramsey

Braincarta has introduced the world’s-first clinically validated standard fMRI procedure, named Elonav, that now enables radiologists to add fMRI to their portfolio. Elonav consists of a standardized set of tasks to support the radiologist, and offers a fully automated analysis and report generation service that include the required functional brain maps, that can be used during surgery and radiotherapy planning. With Elonav, clinicians can now plan surgical and radiotherapeutic treatment being better informed about risks, and perform treatment with more confidence.


Co-Founder and Scientific Officer

Dick van Luijk


Arnold Dijkstra

CEO & Managing Director


Jay de Groot

Jay de Groot

BrainCreators is a highly skilled team of machine learning and software engineering professionals. We accelerate the roll out of AI technology in large enterprises through our BrainMatter platform and provide custom solution co-creation on top.



Jasper Wognum

Founder & CEO

Gerbert Kaandorp

Gerbert Kaandorp

Owner & Chief Scientist


Leo Elenbaas

Leo Elenbaas

Breath in Balanz helps you to becomehealthier by improving your breathing with a (realtime) feedback system. Our innovation is the “BreathBalanz”. A respiratory training/therapy developed in our practice combined with high end sensor technology.



Sonja Nijhuis

Co Founder & Partner

Nellie Bontekoe

Co-Founder & Partner



Mesbah Sabur

Circularise can be seen as the digital backbone of the circular economy, empowering all stakeholders - from mines to recyclers and everyone in between - to communicate reliable information without risking sensitive data such as their IP, identity or position in the supply chain.



Jordi de Vos


Igor Konstantinov

Growth Manager


Richard Van Tilborg

Richard van Tilborg

CoVince accelerates People Development through Next Generation Learning Adventures; Personal, Measurable and Unforgettable. Making learning Fun and more Effective. From Purpose to Fulfilment.



Melanie van Halteren

Melanie van Halteren



Wan Liu



Crescent Tech

Samy Ralph Andary

Samy Andary

Crescent Tech is a Group of Engineers who are Passionate about Healthcare and Technology, Focussing on Intraoperative Communication and Education.



Bartosz Zabłocki

Bartosz Zablocki


Malwina Witczak

Malwina Witczak



Afbeeldingsresultaat voor Crownstone

Anne van Rossum

Anne van Rossum

Crownstone is the first company bringing indoor positioning towards consumers. Crownstone technology controls lights and devices automatically. It acts upon a person just entering or leaving a room. Lights, music, heating, cooling; any electric device is adjusted to someone's personal preferences. Crownstone's machine learning makes a home smart: it brings comfort, turns off dangerous devices, and saves energy!



Alex de Mulder

Alex de Mulder

Software Developer & Designer

Peet van Tooren

Peet van Tooren



Ruud Feltkamp

Cryptohopper offers trading software for cryptocurrencies.

Trade automatically, 24/7, based on your technical indicators or follow/mimic an expert. Cryptohopper is a powerful crypto trading bot that trades for you!


CEO & Co-Founder


Pim Feltkamp

CTO & Owner

Jonathan Salomons

Marketing and Brand strategy


Noelani Reyes

DashTag is a sports company that developed the Dash, a wearable soccer tracker.

Started in the Netherlands in 2015 we opened our San Francisco office in 2018 and launched our product this summer. We are on a mission to empower every young, dedicated soccer player with insights into their own performance through personalized, easy to understand stats.


Office Manager


Roel Bettonviel

DDIV is a product developed by Beeldr. De Founders of Beeldr are Martijn Koek, Derk Bettonviel and Roel Bettonviel. By developing a video report for a customer, we saw the possibilities of next level Marketing and Data Visualization. We decided to put DDIV in its own company.


Founder & Strategy

Jonas Klinkenbijl


Martijn Koek

Founder & Tech


Marijn van der Wal

Den offers a smart lock solution and ecosystem that can be joined by every company with the purpose of delivering or executing a service in one’s home. From delivery and services companies to caretakers and public services.




Robert Boensma


Twan Pastoor



Robert Crone

Drones for Work develops a drone operating system to make drones more reliable. Almost all crashes can be prevented by improving the core technology responsible for propulsion, the control system. We built a state estimator and flight controller with a focus on reliability. From the software architecture all the way to the development of novel fault tolerance algorithms. Altogether this ensures the drone can safely land even in heavy weather with mechanical failures.


Founder & CEO

Mathijs Crone

Business Developer


Busra Sari



Hans Slijp

ECG-Excellence is a Dutch based start-up which develops and delivers next level electrocardiogram (ECG) based diagnostics and prognostics solutions. Our Vision is to save lives through enhanced electrocardiogram technology. We have the objective to triple the clinical value of the low cost, non-invasive, painless, highly informative cardiac measurement system. ECG-Excellence is a spinoff of Peacs, an IP driven company which has already delivered world class solutions for ECG modelling (e.g. ECGsim.org) and non-invasive heart arrhythmia localisation.



Peter van Dam


Joerg Finger



Bart Jacobsz Rosier

We are Etergo, and we believe it’s not enough to just build a product that is green. We believe in building a product that is better in -every- way. AppScooter features full app-integration, a 7 inch touchscreen and handlebar controls for navigation and safety, up to 240km in range, acceleration from 0 to 45km/h in 3.9 seconds, and 60L of storage space. Etergo had their AppScooter pre-production series tested and road-legal certified this summer, with their first batch already sold out, and thousands of customers on the waiting list.


CEO / Co-Founder

Marijn Flipse

Co-Founder / COO

Thomas Cox

Community Manager & Content Creator


Babak M. Mirzaie

After years of game development and specialisation specialization in 3D visualization technology, the founders of Expivi are bringing the disruptive technologies to e-commerce. The company is founded in 2017 by Babak Mirzaie, Siamak Mirzaie and Jur Rademakers.

The startup has already been nominated for – and won several awards, such as the Accenture Innovation Awards.


Co-Founder & CEO

Siamak M. Mirzaie

Co-Founder & Techlead

Jur Rademakers



Michael Kasbergen

Delft engineers is a young technical company founded in 2017. The company has a team with different technical backgrounds where they are working together on R&D projects in cooperation with small and medium-sized (international) companies.


Director of Operations

Dennis Giezeman

Managing Director

Kim Markwat

Co-Founder & Managing Director


Renato Overhoff

We established YKO Systems BV because we wanted to find a practical solution to the negative effects of prolonged gaming. We are enthusiastic about the GameTimer because we have found an effective solution to this issue.



Yvo Overhoff


Ben Brans



Mark Smit

Gemvision is a start-up pioneering in Augmented Reality and Machine Learning technologies. We design easy to use, b2b solutions. Ready to add value in real life situations with projects such as: ‘Smart workforce communication’ and ‘Optical wound analysis’ with a smart glass. Our dedicated team is located at Yes!Delft, in Delft the Netherlands. We aim to develop invaluable solutions for service-, maintenance-, and healthcare professionals.


Founder / CEO

Daan Pels

Head Marketing


Derk Veldhoen

We’re bringing a completely new experience to one of the most classic objects.

Glance Clock helps you in your busy daily routine with its many different features. The Glance Clock not only shows you the current time and displays the most relevant information at a glance. Sync with your phone via Bluetooth and Glance Clock reminds you about important meetings, weather forecast, fitness progress, or arriving UBER. The Glance Clock app is for both iOS and Android.


Product Manager

Alain Frie



Jurriaan Duivenvoorden

At House of Haptics we create unique products that connect people through haptic technology. House of Haptics is an innovative haptics company that builds real relationships between people, wherever they are. Our first product, HEY Bracelet, adds a new layer to communication as we know it, by sending touch over distance.


Commercial Director

Gijs Huisman

Partner and Head of R&D

Tarja van der Groot

Public Relations


Afbeeldingsresultaat voor kepler vision

Harro Stokman

Harro Stokman

Our customers deal with large quantities of video and photos. Automated visual monitoring telling what the people occurring in these videos intend to do does not exist. We help our clients solve this using our body language recognition software, which we fine-tune to the customer’s data. This allows our customers to improve safety, well-being, and to reduce costs.


CEO & Founder

Joop van Kammen


Marc van Oldernborgh

IP Portfolio Manager


Boudewijn Wisse

Laevo is a Dutch, award-winning wearable robotics startup, that develops and sells exoskeletons that support workers in Phycially Strenuous Jobs. Our main product, the LAEVO BACK V2, supports the back while lifting or sustaining static postures.



Duncan Treffers

Managing Director


Maja Rudinac Voorneveld

Lea is an assistant that will support you at any time of the day, literally and figuratively. When walking she gives you support and stability, she helps with the daily exercises and is even an energetic dance partner. In addition, she encourages contact with family and friends, and with her functionalities she makes it possible for someone, without compromise, “to take a day off”


Co-Founder & CEO

Aswin Chandarr


Gabriel Lopes

Senior Robotics Engineer


Arjen Noorbergen

Olisto is an IoT company that connects smart devices and digital services together. We’re an integration platform for APIs. App builders can connect to this ecosystem by making one single connection to the Olisto platform, as a channel in the Olisto consumer app, or integrated in their own app. We provide a cloud-based rule engine which executes rules according to the ‘if this then that’ logic in real time, where multiple ‘ifs’ (conditions) and multiple ‘thens’ (actions) are supported. End users can easily link all their smart devices and digital services so they work well together.



Teun Wagenaar

Business developer

Jeroen Wolfs

Sales & marketing


Vincent van der Locht

High tech sensors for sports, indoor radar for smart buildings, based on the same technology. Created and produced by a team of self funded engineers now looking to expand the end result




Edwin Krikke



Jeroen Atsma



Marco van den Bosch

The innovative Dutch high-tech company PAL-V N.V. developed the world’s first viable “flying car”, a true personal air and land vehicle. The PAL-V LIBERTY combines mobility on the road and in the air in one convenient vehicle that can be used for many applications and purposes. With the successful drive and flight test program in 2012 the Company has

proven that the PAL-V LIBERTY is “possible and allowed within existing regulations”.


CCO & VP West Europe

Carlo Maasbommel

VP International Business Research & Development and Sales

Mark Jennings

VP Sales North America


Rick Muller

Chrono Eyewear BV is an applied science company, developing, producing and marketing specialized eyewear to impact your circadian rhythm using a patented light source.


Head of Sales a.i.

Toine Schoutens


Robb Selander



Evgeny Klukin

Qoobi B.V. is a Dutch audio-tech startup, founded in 2016 by three enthusiasts with the desire to create a company that could design, technically develop and produce high-tech audio devices.


Technical creator

Matvey Evstigneev


Sergei Avdeev

Creative Director


Sjoerd Pitstra

Roader has developed technology that enables people to record video back in time so they never miss the opportunity to capture special and exciting moments.


Founder & CEO


Afbeeldingsresultaat voor Scalys

Hans Klos

Hans Klos

Scalys offers a unique set of High-Grade Secure Communication solutions and products. We create enterprise-class performance and security, combining leading technology with innovative design concepts to modernize and secure the communication of connected devices.


Managing Director

Aksana Lis

Aksana Lis

Marketing Assistant

Michel Veldkamp

Michel Veldkamp

Sales Manager


Afbeeldingsresultaat voor Seal network

Afbeeldingsresultaat voor Joris verschoor

Joris Verschoor

Seal Network is an award-winning blockchain company that set out to create a global product authenticity and services platform. We believe that by building better products, we can build a better world. Seal makes it easier than ever to protect your brand from counterfeiters, restore consumer confidence, and gain insights into your customers and products. Take back control of your brand and unlock digital services that were never before possible, and bring your products to life.


CTO & Founder

Afbeeldingsresultaat voor bart verschoor

Bart Verschoor

CEO & Founder


Gaurav Narayan Genani

Skelex is a startup based in Rotterdam that has developed a non powered upper body

exoskeleton for industrial applications. Our device assists workers by supporting their

arms while working in the front or overhead. Result is lower fatigue, higher productivity

and lower risk of ergonomic injuries.


Founder & CEO

Ivar de Wit

European Sales Manager


Fabian Stenger

SlashLead is an Amsterdam based software development company with the passion to program. With experience in developing flexible and scalable online platforms. Always looking to new cutting edge technologies to improve.


Founder & CEO


Elkan Roelen

Smilo Platform b.v. is a Dutch tech startup, developing a decentralized blockchain platform containing private smart contracts. The team, consists of 16 experts in the field of blockchain technology, cyber security, front- and web/app development as well as content, copy and marketing.. It was founded by Elkan Roelen in 2017 and is residing in Almelo, The Netherlands.


CEO & Founder

Thomas Modeneis



Danny den Hartog

Developer of a non-medicinal soft-robotic device designed to help people sleep comfortably. Our non-medicinal soft-robotic device provides people suffering from sleep deprivation and sleep interruption good night’s rest again by giving a breathing rhythm, enabling users to fall asleep more easily and experience more deep sleep.


Sales Director

Julian Martijn Jagtenberg

Founder & Head of Growth

Stijn Antonisse



Herbert Berkhout

SOUNDNENERGY is a Dutch Scale up active in the sustainable cooling industry. We introduced on the market a disruptive cooling technique THEAC-25 without the need of Refrigerants, compressor, moving parts which doesn’t use electric power. Our unique team is able to develop a disruptive cooling technique which is applicable worldwide and serves a lot environmental issues.

SOUNDENERGY is now expanding the product portfolio and focussing on EU markets. In 2020 or earlier we like to start selling in US and Caribbean. Focusing on the mid-west for industrial waste heat recovery and Southern states for solar heat cooling.




Roy Hamans



Lennart Nijzink

Studio X is a Startup focused with deep knowledge on building and construction. This knowledge is used to visualize BIM objects.


Managing Director

Marco Damhuis

Technical Director

Robbin Breukink



Annika Björkholm

The SwipeGuide instruction platform was born out of the frustration of how user-hostile traditional paper manuals are. They're never at hand when needed, they're text-heavy, technical and difficult to understand. For companies, they’re difficult to maintain and impossible to track.

SwipeGuide simplifies the world by making any new or complex task easier to do.


Head of Marketing

Tim Rijke

Business Development & FoundingTeam member

Willemijn Schneyder

Founder & CEO


Afbeeldingsresultaat voor th3rd

Afbeeldingsresultaat voor Rudo bisschop

Rudo Bisschop

We are Th3rd, a 3D scanning company, known for our high quality scans of people and products. We have scanned people like Hardwell, Armin van Buuren, Don Diablo and Tom Dumoulin and have scans products for companies like Nike, Adidas, Tommy Hilfiger and Asics.



Esther Bisschop



Rob Koenen

Rob Koenen

Tiledmedia is a global frontrunner in flexible, low-latency delivery of extremely high-resolution video content to consumer devices. Through our advanced software products, distributors of high resolution content – e.g. 360-degree Virtual Reality video or 180-degrees panoramic video – can reach the maximum number of viewers with the highest available quality. Our product portfolio enables advanced streaming features like directional streaming and zooming without resolution loss.


CBO & Founder


Grace Liu

Travis is the leading company in translation solutions for everyone to enjoy. The company specializes in making handheld translation devices. Empowering people to travel the world without any language barriers. Travis was founded by three Dutch entrepreneurs in 2017. Today, the Travis team spans three continents with its growing head office located in Rotterdam, the Netherlands, and production facilities located in Shenzhen, China. Travis also represents a large majority of the world with 25 team members hailing from nearly every continent.


Managing Director

Rogier Keijzer

Business Developer

Keaton Mccalla

Head of PR & Partnership


Lars Kool

Urban Mobility Systems develops and manufactures game-changing electric lightweight autonomous (optional) vehicles for smart transportation of good and people in an urban environment.

UMS also provides complementary products and services like (hydrogen) range-extenders energy storage/buffers and wireless charging.



Bert van Mil



Mark van der Velden



Larisa Kryuchkova

UVisio offers a new approach to personal skin care, using imaging technology and artificial intelligence.


Co-Founder & CEO


Nick Yap

Volareo is a Rotterdam-based startup ran by consumer electronics entrepreneur and former Startup of the Year Founder (Netherlands) Nick Yap. Volareo’s open source smart speaker makes the benefits of blockchain accessible and cryptocurrency easy to use. Born out of a need for an alternative piece of high-quality hardware, it focuses on user privacy and creating direct and meaningful relationships between consumer and content creator.  



Kevin Oranje



Afbeeldingsresultaat voor we stream

Robert Pronk

Robert Pronk

We.Stream is a secure mobile WiFI hotspot that offers travelers worldwide secure and affordable mobile internet. We.Stream was launched succesfully at CES 2018 in Las Vegas. Since the launch, We.Stream has won several technology awards and managed to sign major resellers in four continents worldwide. We.Stream is an initiative of Mondicon, who offer international mobile data solutions. We.Stream has offices in The Netherlands and in the USA.


Marketing Manager

Jurgen ter Hoeve



Christophe Allan



Important dates

Important dates


Breakfast briefing

27 September 2018 from 8-9 am

Beurs van Berlage Amsterdam

Prior to the announcement of the participants of the Holland TEch Square during CES Unveiled we will host a breakfast briefing to get your preparations for CES started.


Prep day

November 1st 2018


A Day packed with briefings, training and workshops to prepare your visit to CES. Including a MAsterclass Internationalization by Isabe Brouwer, DUtch Basecamp, Pitchtraining by Anna Rijker, PR readyness training by Rob Blaauwboer and a Investor Readyness round table by Ton van 't Noordende.


Walk Through

January 7th 2019 at 16.00

Holland Pavilion @ CES

Exhibiting compnanies visit their booth

Photo opp with Prince Constantijn

Group photo with State Secretary Mona Keijzer

Hoodies drink


Official opening Holland Tech Square

January 8th 2019 at 11.00

Official opening by Prince Constantijn van Oranje and Stae Secratary Mona Keijzer

With permances by Improv Artist Lex Empress and VR artist Estella.


Networking event @Cosmopolitan

January 8th at 18.30

Thanks to our partners APG and Keen Ventures we host a networking event that will color the strip orange. Evry startup comany is welcome to bring a +1 lead or networkpartner.



Matchmaking is an important part of the program and will be executed in collaboration with a local partners. The effectiveness of matchmaking depends on early registration and intake, active participation in match selection and providing relevant company information as soon as possible.


Due to the rigorous selection and intake procedures the project team managed to secure over 2500 meetings that were valued as good to very good for the Dutch Start Ups exhibiting at the Holland Tech Square during CES 2019.


The companies had meetings with 

Companies they have met: HTC, Volkswagen, Tata Steel, Universal, APG, KPN, Amazone, Disney, Canon, Ziggo, Google LG, Epsilon, Qualqomm, Target, Miele, Anderson, Google, GM, KLM-AirFrance, Yamaha, Panasonic, Piaggio, Societe Generale RvB van Bosch, Sonos, Eon, Hornbach, Philips, Total, Michelin, ANWB, Honda, Mitschubishi, Mayo clinic, Miami Heat (NFL), IBM, Airbus, PAnasonic, DIOR, H&M, EON, GM, Audi, Yamaha, DOW chemical, Adidas, and many more that can not be disclosed due to confidentiality clauses.


Media and Awards CES2019


Meeting with journalists is one of the important benefits of CES, The Holland Tech Square and the startups where featured in many news items around the globe, including:

Computable, computerworld, Gadgetgear, Make Use of IT, Bright, Sprout, Dutch Cowboys, Volkskrant, CES Instagram
Neopix media, Forbes, Clean Technica, Pitch.com, Emerce, RTV Oost, sevral regional US media stations, NRC,
Silicon Canals, Computable, Fox News, NBC, Reuters,AD, BNR, TechZine, CNBC, MedGadget, CNET, BBC


Here some examples of the mediacoverage of the startups at the Holland Tech Square 


Forbes featuring the grand opening of the Holland Tech Square with VR artist Estella

Mashable featuring PAL-V and Etergo

Silicon Canals featuring Swipeguide

RTL-Z featuring TH3RD, PROPEAQ and Skelex

RTL-Z featuring Braincarta and Crescent tech

Forbes featuring Urban Mobility Systems

Elektromagazine featuring ZOI and Braincreators



And the winner is...

Etergo has received an IHS Markit Innovation Award in the automotive category.
The TrustBox router by Scalys has won the ‘CES Best of innovation Award’ in the category Cybersecurity & Personal Privacy 




This is a project website by Handelsroute.nl

Handelsroute organizes trade misions, network events and matchmaking for Dutch technology and new media companies. Our main focus is North America.

If you have any questions please don't hesitate to shoot us an e-mail or give us a call:

Wilhelminastraat 184 HS
1054 WT Amsterdam
+31 20 775 44 11


For this project you can contact the project team via ces@handelsroute.nl 

New Holland Tech Branding

The Holland Tech Square featured the New Holland Tech Branding. Focussing on  a human centric message and a positive contribution to the future....discover the Dutch Tech Spirit



Project partners are the Netherlands Enterprise Agency, Startup Delta and the Dutch Consulate in San Francisco and the amazing Dutch Unicorn.
With special thanks to APG and Keen Ventures for their support of the networking event.


Meer informatie

Neem contact op voor meer informatie over dit projecten of andere projecten: info@handelsroute.nl